The
rising popularity of live streaming technology for better brand engagement and
reach to consumers, the surging popularity of e-sports and video games, growing
preference for live streaming over social posts, and increasing adoption of
smartphones coupled with faster internet are expected to drive the growth of
the live streaming market.
Additionally, the growing need to optimize network bandwidth and increase the consumer base for live streaming content further contributes to market growth. Furthermore, the incorporation of advanced technologies in the digital media industry is the new trend in the live streaming market. However, fake traffic on live streaming sites is creating new challenges for the overall market growth. Also, connectivity and production issues may restraint the growth of this market in the approaching years to some extent.
According to a new market research report titled, “Live Streaming Market by Component (Platform, Services), Offering Model (B2B, B2C), Streaming Type (Audio, Video, Game), Vertical (Media & Entertainment, Education, Sports & Gaming, Government, Fitness), and Geography – Global Forecast to 2028,” published by Meticulous Research®, the live streaming market is expected to grow at a CAGR of 22.4% from 2021 to 2028 to reach $4.26 billion by 2028
Download Research PDF with TOC @ https://www.meticulousresearch.com/download-sample-report/cp_id=5225
Impact of COVID-19
on the Live Streaming Market
The COVID-19 disrupted people’s work lives, fueling significant growth in people seeking live streaming, particularly in emerging markets. The pandemic transformed live video technology into nothing short of a necessity. Healthcare, business continuity, public safety, and mental health all now depend on it. During the pandemic, live streaming was used as a workaround to isolation measures in various ways. Religious services, virtual events, and statewide town halls were all broadcasted over the Internet due to widespread stay-at-home orders. Many of these are just extensions of traditional broadcasts that benefited from the ease of use of live streaming
Live streaming platforms, such as Zoom, Skype, Amazon Chime, BlueJeans, and Cisco WebEx, were popular in business settings. Google Hangouts, Facetime, and Houseparty were also common for personal communications during this pandemic.
But,
safety concerns have hit the news cycle. Incidents of ‘Zoombombing,’ during
which unintended attendees join private meetings, have revealed why many
enterprises choose to deploy streaming infrastructure in-house. Moreover, AI
added value to video apps with voice-to-text transcription, natural language
processing, and balanced sound and computer vision.
Several organizations that leveraged streaming technology for telemedicine proved instrumental in efforts to flatten the COVID-19 curve. Virtual doctor visits finally went mainstream, while live video sharing tools helped contain the spread. Another company that utilized telemedicine technology to ease the burden of social distancing was AngelEye Health. The clinical communication platform allowed families to watch their newborn baby while being cared for in the neonatal intensive care unit (NICU).
Several organizations focused on digital technologies to build a brand and showcase new services and products for producing low-cost hardware aimed at the broadcaster with live streaming at the forefront. For instance, in 2021, Innovative Systems, Inc. (U.S.) partnered with Midwest Video Solutions (U.S.) to deliver a fully hosted end‐to‐end streaming video and headend service. Also, in 2021, FilmMyMatch (U.S.) signed an agreement with JOYMO (Norway) to deliver live streaming, video management, and production services to clients across the U.K.
Quick Buy – Live
Streaming Market Research Report: https://www.meticulousresearch.com/BuyNowToCheckout/1592
Live Streaming
Market Overview
The
overall live streaming market is segmented on the basis of component
[(platform, services (subscription services, advertisement, and video
production & content creation services)], offering model (business-to-business
and business-to-consumer), streaming type (audio streaming, video streaming,
and game streaming), vertical (enterprises, media & entertainment,
education & e-learning industry, sports & gaming industry, government,
fitness industry, religious organizations, and others), and geography. The
study also evaluates industry competitors and analyses the market at the
country and region levels.
Based
on component, the services segment is estimated to account for the largest
share of the overall live streaming market in 2021. The large share of this
segment is primarily driven by the growing demand for new installation and
integration of live-streaming platforms; the need for professional
post-production support, up-gradation, and maintenance to help deliver content
based on client specifications and provide a personalized experience to
viewers; and surging demand for customer support, content creation services,
and subscription services.
Based
on offering model, the business-to-consumer segment is estimated to account for
the largest share of the overall live streaming market in 2021. The large share
of this segment is primarily driven by the rising adoption of smart devices
coupled with faster internet penetration, increasing need for transmission of
live content on the Internet for better brand engagement, and a surging number
of social media platforms & s-commerce sites.
Based
on streaming type, the video streaming segment is estimated to account for the
largest share of the overall live streaming market in 2021. The large share of
this segment is primarily driven by the growing use of influencers to drive new
applications and attract new customers for branding and marketing, growing
adoption of cloud-based solutions to increase the reach of live video content,
and rising customer online data consumption and surfing behavior. However, the
game streaming segment is slated to grow at the highest CAGR during the
forecast period.
Based
on vertical, the media & entertainment sector is estimated to account for
the largest share of the overall live streaming market in 2021. The large share
of this segment is primarily driven by the growing popularity of online live
video streaming, rising technological advancements, increasing consumer base
for live streaming content, growing adoption of cloud-based video streaming
solutions, and use of AI for increasing the reach of video content.
Based
on geography, the Asia-Pacific region is estimated to account for the largest
share of the overall live streaming market in 2021. The large share of this
region is primarily attributed to the presence of major live streaming players
along with several emerging startups in the region, surging adoption of
live-streaming platforms for better brand engagement, increasing consumer base
for the live streaming, and rising focus on digitalization with technological
advancement in cloud computing, AI, and 5G.
The
report also includes an extensive assessment of key strategies adopted by
leading market participants over the past four years. The live streaming market
witnessed a surge in the number of partnerships & agreements in recent
years, enabling companies to broaden their product portfolios in live
streaming. For instance, in 2021, Tiktok (U.S.) partnered with UFC (U.S.) to deliver
exclusive live-stream content on its platform. In 2021, Scienjoy Holding
Corporation (China) partnered with the Global Friendship Exchange Foundation to
establish a live streaming studio and non-fungible token (NFT) art gallery in
New York.
The global
live streaming market is fragmented in nature. The major players operating in
this market are Flux Broadcast (U.K.), Facebook Inc. (Instagram) (U.S.), Dacast
(U.S.), Twitch Interactive, Inc. (U.S.), IBM Corporation (U.S.), Huya Inc.
(China), Stream Hatchet SLU (Spain), Empire Video Productions, LLC (Florida),
Afreecatv Corp. (South Korea), Streamshark (Australia), Dailymotion (France),
Vimeo, Inc. (U.S.), Tiktok (U.S.), EventStreaming.TV (WaveFX Ltd.) (U.K.),
Pluto Inc. (U.S.), Boxcast (U.S.), VosCast (U.S.), Uplynk (U.S.), and Wowza
(U.S.), among others.
To gain more
insights into the market with a detailed table of content and figures, click
here: https://www.meticulousresearch.com/product/live-streaming-market-5225?utm_source=PDF&utm_medium=Social&utm_campaign=Product&utm_content=07-02-2021
Scope of the
Report:
Live Streaming
Market, by Component
- Platforms
- Services
·
Video Production and Content Creation
Services
·
Subscription Services
·
Advertisement
Live Streaming
Market, by Offering Model
- Business-to-Business (B2B)
- Business-to-Consumer (B2C)
Live Streaming
Market, by Streaming Type
- Audio Streaming
- Video Streaming
- Game Streaming
Live Streaming
Market, by Vertical
- Enterprises
- Media & Entertainment
- Education & E-learning Industry
- Sports & Game Industry
- Government
- Fitness Industry
- Religious Organizations
- Others
Live Streaming
Market, by Geography
- North America
·
U.S.
·
Canada
- Europe
·
Germany
·
U.K.
·
France
·
Italy
·
Spain
·
Switzerland
·
Sweden
·
Rest of Europe
- Asia-Pacific
·
Japan
·
China
·
India
·
South Korea
·
Australia & New Zealand
·
Indonesia
·
Thailand
·
Rest of Asia-Pacific
- Latin America
·
Mexico
·
Brazil
·
Rest of Latin America
- Middle East & Africa
·
South Africa
·
Saudi Arabia
·
UAE
·
Israel
·
Rest of the Middle East & Africa
Download Free
Sample Report Now @ https://www.meticulousresearch.com/download-sample-report/cp_id=5225?utm_source=PDF&utm_medium=Social&utm_campaign=Product&utm_content=29-12-2021
Related Reports:
Video Conferencing Market by Technology
(VaaS, USB-VC, Room-based Codec System), Component, Deployment Mode,
Organization Size, End-User (Education, IT & Comm., Healthcare, BFSI, Oil
& Gas, Legal, Media)—Global Forecast to 2028
Digital Transformation Market by Technology
(IoT, Cloud Computing, Big Data Analytics, Artificial Intelligence,
Cybersecurity, Mobility Solutions, AR/VR, Robotic Process Automation, Others),
End-use Industry, Industry Size, Process - Global Forecast to 2025
