According to a new market research report “English Language
Learning Market by Methodology (Offline Learning, Online Learning, Blended Learning),
End User (Individual, Education, Government, Corporate Learners) - Global
Forecast to 2027”, published by Meticulous Research®, the English Language
Learning Market is expected to grow at a CAGR of 6.2% from 2020 to reach $54.9
billion by 2027.
English language learning solutions include various
methodologies, such as offline learning, online learning, and blended learning.
Penetration of artificial intelligence in e-learning, the rising importance of
the English language for business and professional reasons, increased
investments for English language learning start-ups and small companies, and
affordable English language learning applications are the main driving factors.
Furthermore, factors such as increasing investments in the education sector and
transnational education represent high-growth opportunities for players
operating in this market during the forecast period. However, factor such as
data security & privacy concerns is expected to hinder the growth of this
market to some extent.
Across the globe, technological advances have made the
provision and management of English language learning more accessible. New
technologies, such as the IoT, cloud computing, mobile Internet, and wearable
gadgets, have resulted in the proliferation of English online language learning
products and applications. Recent developments, such as the advent of social
networking platforms, voice recognition, and computer video cameras, have
further expanded the potential of technology to enhance language learning.
Due to the coherent benefits of these technologies,
modernization of English and other foreign language learning has been the major
focus of many companies, which has paved the way for online language learning
platforms. Following this, neural network capabilities were utilized together
with AI language education platforms to revolutionize education for students
and teachers as well as the enterprise sector. AI algorithms have the potential
to advance E-learning in every field. In language learning, AI personalizes
teachings and lessons to each learner, reducing the time, cost, and frustration
involved in completing online or app-based courses. The integration of AI helps
in developing customized English language learning solutions and tracking the
learners’ progress. Also, it helps in integrating data from different sources
and customizing it for learners. Further, the introduction of wearable
technology to learn languages is one of the key trends expected to gain
traction in the corporate English language learning market.
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Impact of COVID-19 on the English Language Learning Market
The COVID-19 pandemic has significantly impacted the
adoption of E-learning platforms. As most schools, colleges, and education
institutes are closed, the focus on remote learning platforms has increased.
Also, online E-learning platforms are turning out to be a big success in
education, especially in schools and higher education, by increasing retention
of information through virtual learning. Therefore, the adoption of online
E-learning platforms, including English language learning platforms, is
experiencing high growth and will continue to grow in the future.
Citing the high potential of this market, key players &
governments are actively working to improve their online English language
learning platforms. For instance:
• In August 2020, Rosetta Stone Inc. (U.S.) launched Rosetta
Stone English for improving speaking, listening, and grammar for academic
success. The company believed, due to the lack of blended programs, Rosetta
Stone English could be made available to schools and educators to reach their
Emergent Bilinguals during the pandemic. This program helps educators track and
get detailed insight into students’ performance, whether learning is done in
the classroom or remotely.
• The Ministry of Education in the U.K. has been working to
increase the translation of COVID-19 materials and ensure that immigrant and
refugee service centers also have access to ongoing learning materials.
However, the pandemic has led to decreased offline English
language learning as schools are being operated online and by using blended
learning.
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The overall English language learning market is primarily
segmented by methodology (offline learning, online learning, blended learning),
end user (individual learners, educational institutions, government institutes,
corporate learners) and geography. The study also evaluates industry
competitors and analyzes their market share at the global and regional level.
On the basis of methodology, the blended learning segment
commanded the largest share of the overall English language learning market in
2020. The largest share of this segment is mainly attributed to its fact that
this method is time & location independent. Moreover, the increasing need
for personalized learning for students, rising importance for effective
learning methodology, ability to manage learning at individuals’ own pace, and
flexibility supported the largest share. However, due to the emergence of new
technologies and improvement in digital tools and techniques available online,
the online segment is gaining traction in coming years.
Based on end user, the overall English language learning
(ELL) market is categorized into individual learners, corporate learners,
education institutes, and government institutions. In 2020, the individual
learners segment accounted for the largest share of the overall English
Language Learning Market. Factors contributing to the large share of this
segment include the increasing number of smartphone users, increasing K-12
settings & penetration of online learning, and the emergence of the
coronavirus pandemic.
On the basis of geography, in 2020, Asia-Pacific region
dominated the global English language learning market. The factors driving the
growth of the Asia-Pacific English language learning market are growing
government focus towards the education sector, high adoption of digital
technologies in educational facilities, high education expenditure, rapidly
developing economies, various schemes launched for supporting the digitization
in education, and increasing disposable income leading to the penetration of
the Internet.
The report also includes extensive assessment of the product
portfolio, geographic analysis, and key strategic developments adopted by
leading market participants in the industry over the past few years. The
English Language Learning Market has witnessed number of partnerships and new
product launches & approvals in the recent years.
The key players operating in the overall English language
learning market are Cambridge University Press (U.K.), Rosetta Stone Inc.
(U.S.), Sanako Corporation (Finland), Duolingo Inc. (U.S.), Transparent
Language, Inc. (U.S.), Busuu, Ltd. (U.K.), New Oriental Education &
Technology Group Inc. (China), Houghton Mifflin Harcourt (U.S.), Memrise Inc.
(U.K.), McGraw-HillEducation, Inc. (U.S.), Lesson Nine GmbH (Germany), and ELSA
Corp. (U.S.) among others.
To gain more
insights into the market with a detailed table of content and figures, click
here: https://www.meticulousresearch.com/product/english-language-learning-market-5127?utm_source=Blog&utm_medium=Social&utm_campaign=Product&utm_content=07-02-2022
Scope of the Report:
English Language Learning Market, by Methodology
Blended Learning
Offline Learning
Online Learning
English Language Learning Market, by End User
Individual Learners
Education Institutions
Government Institutions
Corporate Learners
English Language Learning Market, by Geography
Asia Pacific
China
Japan
South Korea
India
Indonesia
Australia
Rest of APAC (RoAPAC)
Europe
Germany
U.K.
France
Italy
Spain
Russia
Rest of Europe (RoE)
North America
U.S.
Canada
Mexico
Middle East & Africa
Saudi Arabia
Rest of Middle East & Africa
Latin America
Brazil
Rest of Latin America
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