English Language Learning Market Worth $69.62 Billion by 2029
According
to a new market research report titled, ‘English Language Learning Market by
Methodology (Blended Learning, Offline Learning, Online Learning), Learning
Mode, Age Group, End User (Individual Learners, Educational Institutes,
Government Bodies, Corporate Learners), and Geography - Global Forecasts to
2029,’ the market is expected to reach $69.62 billion by 2029, at a CAGR of
9.5% from 2022 to 2029.
English
language learning nowadays has become a necessity to sustain a competitive
world. The digitalization of the education industry has added to multiple
digital learning platforms that offer English language learning techniques and
practices. Learning English has numerous advantages, not only for personal
development but also for professional growth. Vendors are focusing on offering
English language learning solutions that can provide easy and effective
communication, enhance the teaching and individual learning experience, and
helps overcome learning obstacles.
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The
growth in this market is driven by the rising importance of English in business
& professional areas, increasing investments in start-ups & small
companies teaching English, and the minimal cost of English language learning
apps. However, reluctance to accept English as a primary communication tool in
some countries may restrain the growth of this market. The increasing spending
on the education sector and transnational education (TNE) is expected to create
market growth opportunities. However, the dearth of trained professionals to
teach English is a major challenge for the players operating in this market.
Impact
of COVID-19 on the English Language Learning Market
The
COVID-19 pandemic has been disrupting education systems, particularly affecting
the most vulnerable learners and businesses across the globe. According to
UNESCO, in 2020, nationwide closures impacted over 60% of the world’s student
population, where 188 countries worldwide closed schools nationwide, affecting
over 1.5 billion learners and representing more than 91% of total enrolled
learners. As a result, imparting education witnessed a dramatic change with the
distinctive rise of E-learning.
According
to UNICEF, in 2020, approximately 463 million students around the globe faced
interruptions in education, mainly due to a lack of remote learning policies or
equipment needed for learning at home. Thus, governments around the globe
undertook substantial efforts to ensure continuing education opportunities and
rolled out initiatives for the growth of the education sector. For instance, in
2021, the United States Department of Agriculture (USDA) announced an
investment of approximately USD 42.3 million in distance learning and
telemedicine infrastructure to improve education and health outcomes. Also, in
2021, the Government of India and the World Bank signed a USD 500 million deal
for the “Strengthening Teaching-Learning and Results for States Program
(STARS)” to improve the quality and governance of school education and support
the country’s goal of providing ‘Education for All.’ Such developments and the
growing adoption of online platforms for English language learning are expected
to boost market growth during the forecast period. Also, the rise in remote and
online learning during the pandemic and the demand for low-cost language
learning platforms and services contributed to the market growth. However, the
pandemic decreased offline English language learning as schools conducted
online teaching sessions using blended learning. Also, in 2021, China's
education administration banned the usage of English in educational institutions.
Thus, such low acceptance and banning of English may restrain market growth in
the coming years.
The
global English language learning market on methodology (blended learning,
offline learning, online learning), learning mode (self-learning apps and applications,
tutoring (one-on-one learning, group learning), age group (<18 years, 18–20
years, 21–30 years, 31–40 years, >40 years), end user (individual learners,
educational institutes (k-12, higher education), government bodies, corporate
learners), and geography. The study also evaluates industry competitors and
analyses the market at the regional and country levels.
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Based
on methodology, in 2022, the blended learning segment is estimated to account
for the largest share of the English language learning market. However, the
online learning segment is also projected to register the highest CAGR during
the forecast period due to the increasing user base for mobile phones, the
growing digitalization in the education sector, the increasing budget
allocations and investments for E-learning programs, and the emergence of new
online learning platforms after the COVID-19 pandemic.
Based
on learning mode, in 2022, the tutoring segment is estimated to account for the
largest share of the English language learning market. The growing investment
in e-learning tools and technologies to enhance the teaching experience,
increasing need for education, and demand for cost-effective programs to
address the knowledge gap in students.
However,
the self-learning apps and applications segment is also projected to register
the highest CAGR during the forecast period due to the increasing consumer
acceptance of low-cost technology-based products, the emergence of new online
learning platforms after the COVID-19 pandemic, increasing digitalization of
educational content, need for scalable, flexible, and customizable solutions
for language learning.
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Based
on age group, in 2022, the <18 years segment is estimated to account for the
largest share of the English language learning market. The increasing
digitization of public schools, rising number of English learners, significant
increase in smartphone users, growth in student immigration for higher
education, and the growing e-learning platforms are expected to drive the
segment growth in the coming years.
However,
the 18–20 years segment is projected to register the highest CAGR during the
forecast period due to the rising demand for cost-effective learning programs,
the rising importance of English in business & professional areas, and the
emergence of new online language learning platforms after the COVID-19
pandemic.
Based
on end user, in 2022, the individual learner’s segment is estimated to account
for the largest share of the English language learning market. The rise in
adoption of smart devices coupled with faster internet penetration, the
increasing need for transmitting live content on the internet for better brand
engagement and student reach, and the surging social media platforms are
expected to drive segment growth in the coming years. Also, the increase in
mobile phone user base, the high number of established language learning sites,
and the consistent launch of mobile apps at reasonable prices by key players
are the other factors contributing to the segment's high growth.
Based
on geography, in 2022, Asia-Pacific is estimated to account for the largest
share of the English language learning market. The large market share of this
region is attributed to the growing need to improve communication across
borders, increasing access to language learning platforms, high demand for
multilingual professionals, and government initiatives to strengthen national
education networks. Also, the high adoption of digital technologies in
educational facilities, high education expenditure in the region, various
schemes launched for supporting the digitization in education, and increasing
disposable income leading to the penetration of the Internet are the other
factors contributing to the high growth of the APAC English language learning
market.
The
report also includes an extensive assessment of the key growth strategies
adopted by the leading market participants between 2020 and 2022. The English
language learning market is consolidated and dominated by a few major players,
namely Cambridge University Press (U.K.), New Oriental Education &
Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.),
McGraw-Hill Education, Inc. (U.S.), Duolingo Inc. (U.S.), Berlitz Corporation
(U.S.), Busuu Online S.L. (Spain), Babble GMBH (Germany), Linguistica 360, Inc.
(U.S.), Mondly (Romania), ELSA Corp. (U.S.), FluentU (A part of Enux Education
Limited) (China), Memrise Inc. (U.K.), Mango Languages (U.S.), Rosetta Stone
Ltd. (A part of IXL Learning, Inc.) (U.S.), Inlingua International Ltd.
(Switzerland), Sanako Corporation (Finland), Transparent Language, Inc. (U.S.),
and Open Education LLC (U.S.).
TOP 10 COMPANIES IN ENGLISH
LANGUAGE LEARNING MARKET
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