According to a new market research report titled,
‘‘E-commerce Market by Business Model, Browsing Medium, Payment Mode (Card
Payments, Digital Wallets, Bank Transfer), Operational Channel, offering
(Beauty & Fashion, Food & Beverage, Electronic, Household) - Global
Forecast to 2030,’ the E-commerce market is projected to reach $21,168.6
billion by 2030, at a CAGR of 16.9% during the forecast period 2023–2030.
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E-commerce is not a new term for consumers across the world.
E-commerce enables businesses to reach a wider customer base, including
customers in different geographical locations, which can lead to increased
sales and revenue. Shopping from home, discounts and offers extended by brands
and E-commerce platforms, and multiple payment options have helped the
E-commerce market. E-commerce provides numerous benefits to businesses,
including increased reach, lower operating costs, 24/7 availability, personalization,
faster transactions, data analytics, and increased efficiency. These benefits
can result in increased sales and revenue, improved customer satisfaction and
loyalty, and a competitive advantage in the marketplace.
However, during the COVID-19 pandemic, many market players
were not ready to deliver under such tremendous pressure, affecting the overall
market growth. In this research, all recent dynamics associated with E-commerce
were thoroughly analysed to precisely estimate the future of the E-commerce
market. This study also includes profiling key E-commerce stakeholders and
segmenting them based on their market standing.
Based on business model, in 2023, the horizontal E-commerce
segment is expected to account for the larger share of the E-commerce market.
The horizontal E-commerce model caters to a diverse product category and hence
enjoys a large section of consumers and high sales, contributing to the high
share of the segment. Horizontal e-commerce platforms often use a marketplace
model, where third-party sellers can also list and sell their products on the
platform. This allows for even greater product variety and selection, as well
as increased competition and potentially lower prices for customers.
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However, the vertical E-commerce model is projected to
register the highest CAGR during the forecast period. The vertical E-commerce
model allows businesses to offer customers a specialized and tailored shopping
experience within a specific product category or industry. By focusing on a
specific niche, businesses can differentiate themselves from larger, more
generalized e-commerce platforms and establish a strong brand identity.
Based on browsing medium, in 2023, the desktop/laptop
segment is expected to account for the larger share of the E-commerce market.
However, the mobile/tablet segment is expected to grow with the fastest growth
rate over the forecast period. Mobile devices are becoming increasingly popular
for E-commerce, and businesses need to optimize their websites for desktop and
mobile platforms to ensure a seamless customer experience. Mobile and tablet
devices have significantly impacted E-commerce, providing customers with
greater accessibility and convenience, improving user experience, enabling new
payment options, location-based services, social media integration, and driving
business sales growth.
Based on payment mode, in 2023, the card payments segment is
expected to account for the largest share of the E-commerce market. However,
the digital wallets segment is projected to register the highest CAGR during
the forecast period. Digital wallets have significantly impacted E-commerce,
providing a convenient, secure, and fast payment method, enabling mobile
payments, loyalty programs, and improving the overall user experience for
customers. As a result, more and more E-commerce businesses are integrating
digital wallet payment options to provide their customers with greater
convenience and security.
Based on operational channel, in 2023, the omni-channel
E-commerce segment is expected to account for the larger share of the
E-commerce market. The large market share of this segment is attributed to the
increased customer experience, increased sales, and consumer traffic, boosting
customer loyalty, and better data collection for optimum customer and resource
management. Also, this segment is projected to register the highest CAGR during
the forecast period.
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Based on offering, in 2023, the beauty & fashion
products segment is expected to account for the largest share of the E-commerce
market. The large market share of this segment is attributed to the rapidly
changing customer behavior and preference towards online shopping, the high
demand for cosmetics and clothing, and the rising popularity of mobile wallets.
Besides, the increasing use of smartphones, incorporation of advanced
technologies in online platforms, and various beauty & fashion goods available
for comparison on E-commerce platforms further augment this segment's growth.
Also, this segment is projected to register the highest CAGR during the
forecast period. E-commerce has significantly impacted the beauty and fashion
industry, providing brands with a global reach, offering a personalized and
convenient shopping experience, driving innovation and competition, and
providing customers with access to valuable reviews and feedback.
Based on geography, in 2023, Asia-Pacific is expected to
account for the largest share of the global E-commerce market. Large consumer
groups, growing penetration of smartphones and the Internet, and rising
disposable income have helped the region emerge as the largest E-commerce
market. Also, this region is projected to register the highest CAGR during the
forecast period.
Some of the key players operating in the E-commerce market
are Amazon.com, Inc. (U.S.), Alibaba Group Holding Limited (China), eBay Inc.
(U.S.), JD.com, Inc. (Jingdong) (China), Rakuten, Inc. (Japan), The Home Depot,
Inc. (U.S.), Zalando SE (Germany), Otto GmbH & Co KG (Germany),
Priceline.com (U.S.), B2W Digital Company (Brazil), Groupon, Inc. (U.S.),
Walmart Inc. (U.S.), Inter IKEA Systems B.V. (Netherlands), Costco Wholesale
Corporation (U.S.), Shopify Inc. (Canada), Wayfair Inc. (U.S.), Suning.com Co.,
Ltd. (Suning Commerce Group Co., Ltd.) (China), Best Buy Co., Inc. (U.S.), and
Tesco plc (U.K.).
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table of content and figures, click here: https://www.meticulousresearch.com/product/e-commerce-market-4644?utm_source=pr&utm_medium=social&utm_campaign=product&utm_content=28-12-2023