Meticulous Research®– a leading global market research
company published a research report titled “Live Streaming Market by Component
(Platform, Services), Offering Model (B2B, B2C), Streaming Type (Audio, Video,
Game), Vertical (Media & Entertainment, Education, Sports & Gaming,
Government, Fitness), and Region – Global Forecast To 2028.”
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According to this latest publication from Meticulous
Research®, the live streaming market is expected to grow at a CAGR of 22.4% to
reach $4.26 billion by 2028. The growth of the market is majorly attributed to
the surging popularity of e-sports and video games, growing preference for live
streaming over social posts, increasing adoption of smartphones coupled with
faster internet, and increasing need for live streaming technology for better
brand engagement.
In addition, the growing need for optimizing network
bandwidth and increasing consumer base for live streaming content are expected
to offer significant growth opportunities for players operating the live
streaming market. Apart from this, incorporating advanced technologies in the
digital media industry is the new trend in the live streaming market. However,
fake traffic on live-streaming sites, connectivity, and production issues can
obstruct the growth of this market to some extent.
The market is segmented on component, offering model,
streaming type, vertical, and geography. The study also evaluates industry
competitors and analyses the market at the country level.
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Based on component, the live streaming market is segmented
into platforms and services. Among these, the services segment is estimated to
account for the largest share of the overall live streaming market in 2021. The
large share of the segment is mainly attributed to the rising demand for
ensuring seamless delivery of content, need for professional post-production
support to help deliver content based on client specifications and provide a
personalized experience to viewers, increasing need for testing and
confirmation of successful live streaming, and surging demand for video
production, advertising, customer support, content creation services, and
subscription services.
Based on offering model, the live streaming market is
segmented into business-to-business (B2B) and business-to-consumer (B2C). In
2021, the B2C segment is estimated to account for the largest share of the
overall live streaming market. The large share of the segment is mainly
attributed to the increasing need for transmission of live content on the
Internet for better brand engagement and the growing adoption of smart devices
coupled with faster internet penetration.
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Based on streaming type, the live streaming market is
segmented into audio, video, and game streaming. In 2021, the video streaming
segment is estimated to account for the largest share of the overall live
streaming market. The large share of the segment is mainly attributed to the
rising customer online data consumption & evolving surfing behavior,
growing use of influencers to drive new applications & attract new
customers for branding & marketing, growing adoption of cloud-based
solutions to increase the reach of live video content, and growing popularity
of social media platforms & other digital mediums.
Based on vertical, the live streaming market is segmented
into media & entertainment, enterprises, education & e-learning
industry, sports & game industry, government, fitness industry, religious
organizations, and other verticals (retail, BFSI, & healthcare). Among
these, the media & entertainment sector is estimated to account for the
largest share and highest CAGR of the overall live streaming market in 2021.
The large share of the segment is mainly attributed to the growing popularity
of online live video streaming in the media & entertainment industry,
rising technological advancements, growing adoption of cloud-based video
streaming solutions, and the growing use of AI for increasing the reach of
video content, improve video quality, and provide security.
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Geographically, the live streaming market is segmented into
North America, Europe, Asia-Pacific, Latin America, and the Middle East &
Africa. The Asia-Pacific region is estimated to account for the largest share
of the global live streaming market in 2021. The large share of this segment is
mainly attributed to the rising focus on digitalization with technological
advancements, including cloud computing, AI, & 5G technology in the digital
media industry, increasing consumer base for live streaming content in industry
verticals, including education & e-learning, increasing adoption of
smartphones coupled with high internet penetration, and surging adoption of
live-streaming platforms for better brand engagement.
The key players operating in the global live streaming
market are Flux Broadcast (U.K.), Facebook Inc. (Instagram) (U.S.), Dacast
(U.S.), Twitch Interactive, Inc. (U.S.), IBM Corporation (U.S.), Huya Inc.
(China), Stream Hatchet SLU (Spain), Empire Video Productions, LLC (U.S.),
Afreecatv Corp. (South Korea), Streamshark (Australia), Dailymotion (France),
Vimeo, Inc. (U.S.), TikTok (U.S.), EventStreaming.TV (WaveFX Ltd.) (U.K.),
Pluto Inc. (U.S.), Boxcast (U.S.), VosCast (U.S.), Uplynk (U.S.), and Wowza (U.S.),
among others.
TOP 10 COMPANIES IN LIVE STREAMING MARKET >>
https://meticulousblog.org/top-10-companies-in-live-streaming-market/?utm_source=article&utm_medium=social&utm_campaign=product&utm_content=27-03-2024
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