Language Learning Apps Market to be Worth $26 Billion by 2030

 

Meticulous Research®—a leading global market research company, published a research report titled, ‘Language Learning Apps Market by Offering, Learning Mode (One-on-one, Group), Age Group, Language, End User (Individual Learners, Educational Institutes, Government Bodies, Corporate Learners), and Geography - Global Forecast to 2030’.

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According to this latest publication from Meticulous Research®, the global Language Learning Apps Market is expected to grow at a CAGR of 21.2% from 2023-2030 to reach $26 billion by 2030. The growth of this market is driven by the growing e-learning market, globalization, the growing need for cross-border communication, and the minimal cost of language learning apps. However, a lack of comprehensiveness in a single platform may restrain the growth of this market.

The increasing spending on the education sector, rising internet and mobile phone user base, and growing preferences for multilingual employees by multinational companies are expected to create market growth opportunities. However, the need to ensure the quality and effectiveness of language learning materials and programs and limited access to high-speed internet or smart devices is a major challenge for the players operating in this market. Additionally, the integration of artificial intelligence (AI) & robot technology are major trends in the global language learning apps market.

The global language learning apps market is segmented based on offering, learning mode, age group, and end user. The study also evaluates industry competitors and analyses the market at the country level.

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Based on offering, the global language learning apps market is segmented into online courses and apps, tutoring, and software as a service (SaaS). In 2023, the online courses and apps segment is estimated to account for the largest share of the language learning apps market. The growth of this segment is driven by the growing need for certificates and credentials recognized by institutions, the increasing need to access educational content from anywhere, the need for cost-effective, diverse course offerings, and increasing government support for online education initiatives and investments in digital infrastructure. However, the tutoring segment is projected to register the highest CAGR during the forecast period due to the growing need for one-to-one online tutoring to maximize engagement and comprehension, increasing focus on individual learner needs for skill improvements, increasing need for customized and personalized learning experience, and growing need of cultural insights, context, real-world applications of languages from online tutors.              

Based on learning mode, the language learning apps market is segmented into one-on-one learning and group learning. In 2023, the one-on-one learning segment is estimated to account for the largest share of the language learning apps market. The growth of this segment is driven by globalization and interconnectedness, the need for highly personalized experiences tailored to the individual learner's pace, the increasing need for more cost-effective alternatives to traditional language schools or immersion programs, growing focus on specific learning objectives, rising demand for job opportunities, growing need for continuous self-improvement and skill development are driving the growth of this segment. However, the group learning segment is projected to register the highest CAGR during the forecast period due to the opportunities it provides for learners to experience and adapt to various teaching and learning methods, the increasing need for personalized and flexible language education experiences, increasing need for peer evaluation for continuous improvement, the need for real-time feedback on pronunciation, grammar, and language usage with the convenience of in-person interaction.

Based on age group, the language learning apps market is segmented into <18 years, 18–20 years, 21–30 years, 31–40 years, and >40 years. In 2023, the <18 years segment is estimated to account for the largest share of the Language Learning Apps market. The increasing digitization of public schools, rising number of language learners, significant increase in smartphone users, increasing demand for kids learning apps, the rising popularity of online interactive games for language learning, and the growing e-learning platforms are expected to drive the segment growth in the coming years. However, the 18–20 years segment is projected to register the highest CAGR during the forecast period due to the increasing language exchange programs, rising preference for interactive and engaging learning experiences, expansion of higher education opportunities, growing need for cognitive abilities development, enabling learners to grasp complex grammar rules, vocabulary, and abstract concepts more readily.

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Based on language, the language learning apps market is broadly segmented into English, French, Spanish, Mandarin, German, Italian, Arabic, Japanese, Korean, and other languages. In 2023, the English language segment is expected to account for the largest share of the language learning apps market. The large market share of this segment is attributed to the growing number of English language learners worldwide, the increasing emphasis on learning English in schools and educational institutions, the growing priority for English in business & professional areas, rising investments in start-ups & small companies teaching English. However, the Mandarin language segment is projected to register the highest CAGR during the forecast period due to the high demand for the Mandarin language due to its economic and cultural significance and growing global demand for increasing business opportunities in China.

Based on end user, the language learning apps market is segmented into individual learners, educational institutes, government bodies, and corporate learners. In 2023, the individual learners segment is estimated to account for the largest share of the language learning apps market. The growth of this segment is driven by the rising adoption of smart devices coupled with faster internet penetration, the increasing need for transmission of live content on the internet for better brand engagement and student reach, the rising adoption of self-learning apps, the surging social media platforms, and the high number of free language learning apps. The segment is also projected to register the highest CAGR during the forecast period.

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Based on geography, the language learning apps market is segmented into North America, Asia-Pacific, Europe, Latin America, and the Middle East & Africa. In 2023, Asia-Pacific is estimated to account for the largest share and highest CAGR of the language learning apps market. The large market share of this region is attributed to the growing need to improve communication across borders, high demand for multilingual professionals, rising adoption of self-learning apps in corporate training programs and language institutes, increasing digitalization of educational content government initiatives to strengthen national education networks, increasing demand for flexible and convenient language learning options, and rising demand for online cost-effective programs that address the knowledge gap in students. The market is also projected to register the highest CAGR during the forecast period.

Key Players:

The key players operating in the language learning apps market are Duolingo Inc. (U.S.), Memrise Inc. (U.K.), Busuu Ltd (U.K.), Berlitz Corporation (U.S.), Mango Languages (U.S.), Pimsleur (U.S.), Rosetta Stone, Inc. (U.S.), HelloTalk (China), Inlingua International Ltd. (France), Lesson Nine GmbH (Babble) (Germany), PlanB Labs OÜ (Drops) (Estonia), Transparent Language, Inc. (U.S.), Open Education LLC (U.S.), Linguistica 360, Inc. (U.S.), Mondly (Romania), FluentU (A part of Enux Education Limited) (U.S.), Lingvist Technologies OÜ (Estonia), Beelinguapp UG (Germany), ELSA Corp. (U.S.), FALOU APP (Brazil), Lang-8 Inc. (HiNative) (Japan), Tripod Technology GmbH (Tandem) (Germany), and Lingualift (U.K.).

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“English Language”: Top Key players, and Importance

 

English is a lingua franca or a common language that allows people who do not share a dialect to communicate. While standard Chinese and Spanish have the most native speakers globally, English is the most-used official language and the most widely spoken second language. In addition to the large population speaking English, it has become the most widely used language in the world of trade and commerce over the past decade or two. As a result, having excellent knowledge of English for business has become vital for success in any employee’s career. Enhanced communication skills in English can result in an improved social life and better job opportunities in the future. Communication skills are crucial from job interviews to the actual professional world and being proficient in English means communicating clearly and effectively.

 

According to Babbel GmbH (Germany), in 2021, out of the world’s approximately 7.8 billion population, 1.35 billion speak English. About 360 million people speak English as their first language. Also, in Europe, it is estimated that more than 212 million English speakers are present, and in India, there are approximately 265 million speakers of English. English is spread throughout the Americas, making it hard to tabulate exactly, but it is likely around 350 million. Most native English speakers live in the U.S.— about 297.4 million. Another 30 million native English speakers reside in Canada.

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Proficiency in the language has also made it a vital part of success in the highly competitive corporate world. Many reputed organizations worldwide rely on English as a means of communication in everything from emails to corporate documentation to even popular and well-read business resources in print and electronic media. Fluency in written and spoken English is critical in many aspects of corporate life, from securing employment to communicating with clientele and achieving cohesive business partnerships worldwide. English is the dominant business language if a person wishes to be a part of the global workforce. Research worldwide shows that cross-border business communication is often conducted in English, and many international companies expect employees to be fluent in English. For instance,

 

Global companies such as Airbus SE (Netherlands), Mercedes-Benz Group AG (Germany), Fast Retailing Co., Ltd. (Japan), Nokia Corporation (Finland), Groupe Renault (France), and Microsoft Corporation (U.S.) have mandated English as their official corporate language. Further, it is estimated that over 50% of the pages on the Internet are written in English, which means that more online information is available to people who can read English.

In ITT Motion Technologies Gmbh (Italy), an engineering company, every senior employee is expected to speak English, and most communications are delivered in English. Although it is not considered an official corporate language, it is the only language that everyone can generally speak in common.

Apart from this, English has become a global language for business worldwide to such an extent that it is also the standard official language in certain industries, such as shipping and airline. It has resulted in the knowledge of English becoming a near-mandatory requirement for critical jobs such as airline pilots, naval officers, etc. Apart from having an impressive command of spoken English, today’s competitive corporate culture also demands an equally impressive command of written English. It is mainly because almost all forms of business communication, such as emails, presentations, sales & marketing, and even corporate legal documentation, are now carried out in English. The rising importance of the English language increases the number of startups through investments to accelerate the English language learning platforms.

 

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In 2020, MyBuddy.ai, a U.S.-based ed-tech startup, received an investment of USD 1 million from the Venture capital firm LETA Capital. This investment has been done to improve further the mobile application developed by the company whose AI-voice virtual tutor is teaching spoken English to children and launching the application in new regions.

In 2020, Bengaluru-based ed-tech startup Multibhashi received an undisclosed amount in funding from Inflection Point Ventures (IPV), Param Capital, and Cactus Communication to invest in building new tech features to expand the Personalized English Learning Platform.

In 2020, Gurugram-based WhizKidz Media, an ed-tech startup operating for the kids-focused learning platform OckyPocky, received USD 400,000 from Lead Angels. Due to the COVID-19 pandemic, the company had to face the crashing of their servers due to increased traffic and downsizing the product, but with the investment, the company will improve the OckyPocky platform and help kids to learn English.

In 2020, Palfish, a Chinese online English learning platform, raised USD 120 million in a Series C funding round to enhance its educational products and services. The funding will be used to continue cultivating children’s English and creating more product forms that meet user needs.

 

Also, in some places where there is a shortage of native English speakers, English teaching robots have been in high demand. In 2020, robots became an effective way for students and teachers to work together in a safe environment while observing social distancing. Many players are developing English-teaching AI robots, such as the Elias Robot by Utelias Technologies Oy (Finland), which includes ready-made courses designed by experienced teachers for several languages and skill levels. Elias Robot's voice user interface allows students to learn languages by having conversations with human-like robots. Thus, all such initiatives, investments, and penetration of advanced technologies, including robots, make English learning solutions more accessible and highly adopted.

 

 

 

The global English language learning market is expected to grow at a CAGR of 9.5% to reach USD 69,623.1 million by 2029, according to Meticulous Research.

The global English language learning market on methodology (blended learning, offline learning, online learning), learning mode (self-learning apps and applications, tutoring (one-on-one learning, group learning), age group (<18 years, 18–20 years, 21–30 years, 31–40 years, >40 years), end user (individual learners, educational institutes (k-12, higher education), government bodies, corporate learners), and geography. The study also evaluates industry competitors and analyses the market at the regional and country levels.

The report also includes an extensive assessment of the key growth strategies adopted by the leading market participants between 2020 and 2022. The English language learning market is consolidated and dominated by a few major players, namely Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), Duolingo Inc. (U.S.), Berlitz Corporation (U.S.), Busuu Online S.L. (Spain), Babble GMBH (Germany), Linguistica 360, Inc. (U.S.), Mondly (Romania), ELSA Corp. (U.S.), FluentU (A part of Enux Education Limited) (China), Memrise Inc. (U.K.), Mango Languages (U.S.), Rosetta Stone Ltd. (A part of IXL Learning, Inc.) (U.S.), Inlingua International Ltd. (Switzerland), Sanako Corporation (Finland), Transparent Language, Inc. (U.S.), and Open Education LLC (U.S.).

TOP 10 COMPANIES IN ENGLISH LANGUAGE LEARNING MARKET @ https://meticulousblog.org/top-10-companies-in-english-language-learning-market/?utm_source=blog&utm_medium=social&utm_campaign=product&utm_content=14-03-

Increasing Importance of “English Language” to Drive Market Growth

 

English is a lingua franca or a common language that allows people who do not share a dialect to communicate. While standard Chinese and Spanish have the most native speakers globally, English is the most-used official language and the most widely spoken second language. In addition to the large population speaking English, it has become the most widely used language in the world of trade and commerce over the past decade or two. As a result, having excellent knowledge of English for business has become vital for success in any employee’s career. Enhanced communication skills in English can result in an improved social life and better job opportunities in the future. Communication skills are crucial from job interviews to the actual professional world and being proficient in English means communicating clearly and effectively.

 

According to Babbel GmbH (Germany), in 2021, out of the world’s approximately 7.8 billion population, 1.35 billion speak English. About 360 million people speak English as their first language. Also, in Europe, it is estimated that more than 212 million English speakers are present, and in India, there are approximately 265 million speakers of English. English is spread throughout the Americas, making it hard to tabulate exactly, but it is likely around 350 million. Most native English speakers live in the U.S.— about 297.4 million. Another 30 million native English speakers reside in Canada.

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Proficiency in the language has also made it a vital part of success in the highly competitive corporate world. Many reputed organizations worldwide rely on English as a means of communication in everything from emails to corporate documentation to even popular and well-read business resources in print and electronic media. Fluency in written and spoken English is critical in many aspects of corporate life, from securing employment to communicating with clientele and achieving cohesive business partnerships worldwide. English is the dominant business language if a person wishes to be a part of the global workforce. Research worldwide shows that cross-border business communication is often conducted in English, and many international companies expect employees to be fluent in English. For instance,

 

Global companies such as Airbus SE (Netherlands), Mercedes-Benz Group AG (Germany), Fast Retailing Co., Ltd. (Japan), Nokia Corporation (Finland), Groupe Renault (France), and Microsoft Corporation (U.S.) have mandated English as their official corporate language. Further, it is estimated that over 50% of the pages on the Internet are written in English, which means that more online information is available to people who can read English.

In ITT Motion Technologies Gmbh (Italy), an engineering company, every senior employee is expected to speak English, and most communications are delivered in English. Although it is not considered an official corporate language, it is the only language that everyone can generally speak in common.

Apart from this, English has become a global language for business worldwide to such an extent that it is also the standard official language in certain industries, such as shipping and airline. It has resulted in the knowledge of English becoming a near-mandatory requirement for critical jobs such as airline pilots, naval officers, etc. Apart from having an impressive command of spoken English, today’s competitive corporate culture also demands an equally impressive command of written English. It is mainly because almost all forms of business communication, such as emails, presentations, sales & marketing, and even corporate legal documentation, are now carried out in English. The rising importance of the English language increases the number of startups through investments to accelerate the English language learning platforms.

 

Speck to our analyst @ https://www.meticulousresearch.com/speak-to-analyst/cp_id=5127?utm_source=blog&utm_medium=social&utm_campaign=product&utm_content=14-03-2023

 

In 2020, MyBuddy.ai, a U.S.-based ed-tech startup, received an investment of USD 1 million from the Venture capital firm LETA Capital. This investment has been done to improve further the mobile application developed by the company whose AI-voice virtual tutor is teaching spoken English to children and launching the application in new regions.

In 2020, Bengaluru-based ed-tech startup Multibhashi received an undisclosed amount in funding from Inflection Point Ventures (IPV), Param Capital, and Cactus Communication to invest in building new tech features to expand the Personalized English Learning Platform.

In 2020, Gurugram-based WhizKidz Media, an ed-tech startup operating for the kids-focused learning platform OckyPocky, received USD 400,000 from Lead Angels. Due to the COVID-19 pandemic, the company had to face the crashing of their servers due to increased traffic and downsizing the product, but with the investment, the company will improve the OckyPocky platform and help kids to learn English.

In 2020, Palfish, a Chinese online English learning platform, raised USD 120 million in a Series C funding round to enhance its educational products and services. The funding will be used to continue cultivating children’s English and creating more product forms that meet user needs.

 

Also, in some places where there is a shortage of native English speakers, English teaching robots have been in high demand. In 2020, robots became an effective way for students and teachers to work together in a safe environment while observing social distancing. Many players are developing English-teaching AI robots, such as the Elias Robot by Utelias Technologies Oy (Finland), which includes ready-made courses designed by experienced teachers for several languages and skill levels. Elias Robot's voice user interface allows students to learn languages by having conversations with human-like robots. Thus, all such initiatives, investments, and penetration of advanced technologies, including robots, make English learning solutions more accessible and highly adopted.

 

 

 

The global English language learning market is expected to grow at a CAGR of 9.5% to reach USD 69,623.1 million by 2029, according to Meticulous Research.

The global English language learning market on methodology (blended learning, offline learning, online learning), learning mode (self-learning apps and applications, tutoring (one-on-one learning, group learning), age group (<18 years, 18–20 years, 21–30 years, 31–40 years, >40 years), end user (individual learners, educational institutes (k-12, higher education), government bodies, corporate learners), and geography. The study also evaluates industry competitors and analyses the market at the regional and country levels.

The report also includes an extensive assessment of the key growth strategies adopted by the leading market participants between 2020 and 2022. The English language learning market is consolidated and dominated by a few major players, namely Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), Duolingo Inc. (U.S.), Berlitz Corporation (U.S.), Busuu Online S.L. (Spain), Babble GMBH (Germany), Linguistica 360, Inc. (U.S.), Mondly (Romania), ELSA Corp. (U.S.), FluentU (A part of Enux Education Limited) (China), Memrise Inc. (U.K.), Mango Languages (U.S.), Rosetta Stone Ltd. (A part of IXL Learning, Inc.) (U.S.), Inlingua International Ltd. (Switzerland), Sanako Corporation (Finland), Transparent Language, Inc. (U.S.), and Open Education LLC (U.S.).

TOP 10 COMPANIES IN ENGLISH LANGUAGE LEARNING MARKET @ https://meticulousblog.org/top-10-companies-in-english-language-learning-market/?utm_source=blog&utm_medium=social&utm_campaign=product&utm_content=14-03-2023